Content Marketing Tips are the uttermost need in the marketing world for every struggling business online. Without a great content strategy, the business seems to remain unattractive and not able to communicate the solution to its buyers & consumers.

Last year (and the years before) was the year of content marketing. Whether it was Facebook, Twitter, Reddit, or Blogs, the content was the leading factor among all channels.

The marketers who planned their strategies with content as a crucial part, Succeeded! They achieved extraordinary results, leverage their outcomes, and delivered the maximum growth to their companies.

But what about the marketers, who kept counting and worrying for the 365 days of the year. And unfortunately, at the end of the year, they had nothing….

To understand this, marketers should realize that the right content is a really powerful tool to reach and engage your audience.

If content marketing wasn’t effective, 90% of businesses wouldn’t have chosen it as their core marketing channel. To bring out some great content marketing tips, we reached out to 8 leading digital marketers to share the pro content marketing tips that helped them succeed.

These content marketing tips by marketers can easily help one, in building a strong, and result-oriented content marketing strategy for 2022.

Content Marketing Tips According To Experts

Formulate a Content Marketing Strategy

“Though a majority of brands release some form of content every day, as many as 62% of them don’t have an actual strategy behind it.” A pro tip by Hamza Manzoor from Urgent Resume.

He says, “I strongly recommend that you, as a marketer, always formulate a well-planned content marketing strategy for brand promotions. A documented strategy can help you unleash the true potential of your marketing initiatives.” So, what we need to determine, is to create a strategy first, then content.

Follow an Audience-First Approach

Jibran Ahmed from Ideators adds that “I would like to give marketers is to always think of their audience’s needs and interests first.

Before you plan a campaign, think about:

  • What would your audience say about it?
  • What are they looking for?
  • What are the major issues your consumers face?
  • What is important to them?
  • How can you or your product help them?

“Content marketing, in fact, marketing in general, is all about the audience, not about the brand. Catering to their needs, issues, and interests through custom content will improve your chances of driving more engagement and conversions.”

So, your content must be audience-focused, instead of your product or business. Covering the needs and problems of your audience in your content is the key to reaching their heart and converting them.

Engage with User’s Emotions

Hassan Mateen of WNS Services says, “Don’t be afraid to be creative and to step out of your brand’s comfort zone. The most powerful content is engaged with users’ emotions. The minute your readers are emotionally engaged with your content, they will come back for more. Try to entertain from one side, and the other- give real value and always plan your content strategy to the very last detail.”

So here we got the idea to make your content resonate with your customer’s mindset.

Keep It Straight & Short

Not only in the organic, but the content is the key factor in paid marketing channels also. Whether it is PPC, Display ads, FB, or LinkedIn ads, the content has its importance.

Armaghan from $100 Resume adds, “In my opinion, in this world of ‘The Zero Moment of Truth’ be original and don’t mince your words. If what you’re promoting can be said in 20 words then why say it in 50.”

You have to grab the audience’s attention at first sight at your content. Yes, it is proven, that long and detailed content ranks easily, but it should be started with a catchy title and a very appealing call to action.

Build Clusters of Content

Fahad Shooshtary, SEO Specialist at Atlanta Web Design says, “For 2022, it’s all about structuring your content in terms of a topic and subtopics. Build out a cluster of content across an entire topic. Promote them individually for links, then combine them into a downloadable resource to capture email addresses. When backed by a solid internal linking strategy, the cluster will drive traffic from hundreds of keywords and semantic phrases, and provide a true return on investment in terms of rank and revenue.”

Thus, clustering and organizing rich content is another pro-tip for success in 2022.

Use Videos To Build Relationships with the Audience

While talking about content marketing, we cannot forget the video content. As the video is a very important part of content marketing in 2022.

Zeeshan Ahmed, Customer Success Specialist at Logo King says, “Build deep and meaningful relationships with your customers using video content. Videos allow your target audience to consume information quickly without exerting too much energy. Having a face to put to a brand is so important for your customers. Once they see that real people are behind a brand, they can better relate to your products or services.”

So while making a content strategy, keep a strong focus on creating highly engaging audience Centrix video content.

Work On Data Analytics

While doing content marketing, or making new content, don’t forget the data. As the data is possibly the new oil.

Misbah Ahmed, Web Analyst at Resume Faster suggests, “My best advice would be to evaluate the performance of your content with data. Using tools such as Google Analytics and Google Tag Manager can help you understand who is looking at your content, and how they are engaging with it.  There are many tools out there that can help improve the performance of your work, so experiment and have fun!”

Consistency is the key

“I’d say Consistency along with Quality. Because it helps to build a credible relationship with your customers. Spend ample time in devising a strategy that is tailored to your audience interest, be consistent and your journey to successful content marketing will become easier.” Says Ron Shaw of Resume Writer USA.

Therefore, in online marketing, Content is dependent on Consistency.

Create SEO Powered Content

While talking about content marketing, we haven’t forgotten the SEO. SEO is the primary subject in the digital marketing world. In SEO, the content is called the King.

While discussing the importance of Content in SEO, Abdul Haseeb at Archideators, says, “Content without SEO optimization is like a warrior without weapons. Empower your content to do your best to get it ranked in the search. While writing content, focus on every single SEO factor that may boost your search appearance. That may be your title, the headings, the keywords exact phrases, or inbound/outbound links. Do focus on every one of them. Why would anyone like to create content that lies on the 2nd page of Google?”

Learn from other contents

If you have started to write your content, you will likely run out of words at some point. So, you should look at similar content before writing up. Besides, you must also develop an outline by looking at 3-4 samples and using them in your content.

As a fail-safe measure, you can also take ideas from other content. Those are successful.

An experienced tip by Naverah Mehmood from Urgent Resumes.

Submit Guest Posts

This content marketing tip is very helpful in building trust and authority on the Web.

New startups struggle to build an audience. When a startup is not helped with an audience, content marketing strategy fails. To solve this issue you can take the help of guest posting sites. These sites can provide you with backlinks for your websites. These backlinks help drive traffic to your site. Also, they build up your domain authority. They help you do an effective SEO.

Who doesn’t wants his site to stand first? Without a notable domain authority, it’s quite difficult. But guest posting is no doubt, a great resource. So, the content marketers must make use of the guest posting websites.

Another qualified and actionable item was added by Hussain Tahir of Miajees.

Create more visualized content

Looking for some out-of-the-box content marketing tip? Here it is! Use Graphical content! When one scrolls on social media websites, what catches the eye is the great visual content. One powered by creative images, gifs, animations videos, etc.

Thanks to Aleem Muhammad of Digitees for his impactful tip for effective content marketing.

Produce content with high frequency

If you are not producing content, forget that your business will grow. Consistency is one of the most crucial factors for the development of new startups.

You must produce content, and prove to your readers, that you are trustable. But, it is not easy to produce content daily. So, you should schedule the content publishing. You must aim to produce a blog or article with an adjustable frequency. Though this is time taking, long-lasting yet effective content marketing tip that works all the time!

Kudos to Farrukh Salam of Top Deals PK for his valuable addition to this case study.

Get influencers for your content

Influencers are those people, who are successful in a particular industry. If you can attract influencers, your content will be trustworthy. Why? Because the influencers will be endorsing your posts.

For example, you find an influencer over the internet, who writes high-quality articles. Follow him. Then he will become an inspiration for you to write something. Write something like his area of expertise, and mention the influencer in your post.

What you will get? That influencer will like and share your content. This way, you get exposure to thousands, sometimes millions of his network.

This pro tip is added my Mohsin Ahmed of Leather Warrior. A USA-based leather fashion store, which is harnessing the influencers effectively for their branding and spread of word.

Promoting the content on social media

Social media is now an established source of content marketing. You must produce your content on every possible platform. Although many readers won’t be able to read your blogs or articles. Social media sites are for people of every nature.

So, publish marketing content, at least twice or thrice a week. This way, you can reach the readers by producing unique marketing content. People who read blogs are in low numbers. So, you can reach these people by using other social media channels. e.g Facebook, LinkedIn, Pinterest, Instagram, etc.

An insightful addition by Edward Williams of Austin Web Design.

Select the best time of posting the content

Most people don’t consider the factor of time when posting marketing content. This is the biggest mistake they make because your target audience won’t be present all day.

There are certain times when they are most active and that is the time you should post your content. Thus, when you are tweeting, posting, or sharing, choose the best time. It will increase the reach-ability, and reduce your efforts.

Contributed by Ray Marshal of Ideators USA.

In a Nutshell

How do you plan to do content marketing in 2022? Are up open to executing any of the above content marketing tips and want to the magic in it? Well, let’s give it a shot, try to add any of these content marketing tips in your recipe for 2022, and let us know the outcomes, below in the comments!

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