Everyone is curious about the term, ‘Vampire Marketing‘. Why? Because most of the people have never heard it before. So before going into depth, let’s take a summarized overview of the marketing world. We already know different marketing ways that are based on driving the wheel of any business.
In the early ages, there were only a few, old, and traditional strategies and methods. They use the local and word-of-mouth mediums. Tools like custom banners and posters, vocals to call towards the shops. Later, electronics and digital tools took over marketing. In the form of Radios, Television, the Internet, and especially social media platforms. Then we got a simple concept of the two major marketing industries. Traditional marketing, and digital marketing.
Traditional Vs Digital Marketing
The greatest benefit of digital marketing. There is a direct approach to the relevant and converting customers. On digital platforms, advertisers can decide where to show their ads. To a specific gender, or age group. This in-depth targeting power of digital media gave rise to other marketing ways. The search, Youtube, Facebook, Instagram. To engage the very specific and most relevant audience to the business.
Vampire Marketing? What is it?
Now coming to Vampire Marketing. What is it? This is one special marketing strategy, which is strange to explain. as the name resembles, it is not for the Vampires, it is something different and amazing to do. As vampires in myths, known to be night-crawlers. They are active in the dark and remain till the sunrise. The concept of vampire marketing is because of this specialty. It is about to hit the audience that is awake in the night. Many people remain asleep, so this is the best way to reach out to those people in the middle of the night. Those people who are busy with their phones, internet, social media in the middle of the night.
In early times, it was ideal to market some illegal kinds of products, such as drugs, gambling, weapons, and arms. But, after the revolution of E-commerce, an infinite number of products and items are sold. Things like Medicines, Fashion products, gadgets, cosmetics, software, subscriptions, and many more.
Vampire Marketing – What are the Benefits?
It is fruitful for the marketers selling sleep products. Products like sleep devices, apps, and meditation solutions. Because it is the ideal time for marketers to target the audience that is awake at that time. So sleep is their primary issue, for this, they are searching for. Even if they are not searching, they are awake this time. So they have the problem of sleeplessness. After discussing this, the question raises in mind. What are the marketing mediums of vampire marketing? Where to target such an audience which is stalking in the dark? So here digital marketing is the ultimate solution to all these, let’s see how:
Vampire Marketing & Google Ads
Google Ads, is no doubt the most amazing platform for online advertisers. It has enabled location-based, demographics-based, and especially time zone-based advertising. In this way, advertisers are capable of running their ads for a specific period from 1 AM to 5 AM. We can also use Youtube and Google Display ads in the same manner. People are awake this time, are using their mobile phones, or some other gadgets. Thus Google ads marketing is another great and highly result-oriented way to approach them.
In the same way, effective content marketing is a great source. Build and design some awesome content. Show it to the right audience, exactly at the right time of their needs.
Vampire Marketing & Social Media Marketing
We can show ads to the people who are busy with their social media activities. Whether it is Facebook or Twitter, Instagram or Snapchat, with relevant ads interests. For instance, ads for makeup and beauty products could be targeted at teenage girls. In demo-graphs from ages 18-25. This is performed by filtering ages in the ad managers. Men with interests in sports can be reached through interest-based targeting.
SMS and Email Marketing
Those who are awake at night, are also using their mobile phones and laptops as well. So it is the right time to push your native marketing SMS, and emails that hit the right audience at the right time. Thus it is clear to say, that vampire marketing is one of the most rising business strategies of the modern age. It classifies the audience. It targets the most relevant leads and reduces the costs of acquisitions. Still explaining vampire marketing is much different and typical to understand. But, we will discuss these detailed incoming topics. Stay tuned!